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DeepSign’s advertising campaign brings humor to eSignatures

DeepSign’s campaign featured Giorgio Cavazzano’s cartoons, illustrating the shift from paper to digital signing in a playful way

We’re celebrating the success of our latest DeepSign campaign, which brought a fresh, humorous perspective to the world of electronic signatures.  

Through a series of witty cartoons by Giorgio Cavazzano, we explored the contrast between traditional and digital signing—proving that innovation can be both smart and fun. 

The campaign gained widespread visibility across Switzerland, with our illustrations featured in Neue Zürcher Zeitung, Finanz und Wirtschaft, Le Temps, PME, and Corriere del Ticino. With a combined readership of 600.000, the marketing initiative reached a broad audience, reinforcing the importance of seamless and secure digital signing.  

The comics will soon be running on LinkedIn, further reinforcing DeepSign’s visibility among professionals and decision-makers. 

A huge thank you to Giorgio Cavazzano, whose distinctive style brought this project to life. 

About Giorgio Cavazzano

Giorgio Cavazzano (born in Venice in 1947) is one of the great Italian Disney Masters, but his lesson goes way beyond. Imitated by many, yet inimitable, today he is considered one of the most important comic strip designers at international level. 

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