Every business today depends on digital infrastructure but not all digital services are created equal. As awareness grows around data sovereignty, compliance risks, and long-term vendor trust, companies are reassessing the geographic context of the tools they rely on. Increasingly, Switzerland-based platforms from origin Swiss providers are standing out as a secure, neutral alternative to those based in the U.S.

U.S. vs. Swiss privacy legislation

U.S. laws like the CLOUD Act (Clarifying Lawful Overseas Use of Data) and Foreign Intelligence Surveillance Act (FISA) enable government access to data stored abroad, creating legal and trust risks for businesses. The Schrems II ruling by the CJEU (Court of Justice of the European Union) reaffirmed that such practices can violate legal privacy standards, thus invalidating the EU-U.S. Privacy Shield. Following Schrems II, a new EU-U.S. Data Privacy Framework has been developed under which U.S. organisations can self-certify.

Switzerland, also part of the Swiss-U.S. Data Privacy Framework, offers data protection laws that provide an adequate level of data protection from an EU perspective — making it a stable, neutral location for sensitive digital assets.

A strategic opportunity: Switzerland’s cloud gap

While global cloud adoption has surged, Switzerland lags behind — and that presents a rare opportunity for forward-looking businesses. Only 7% of Swiss companies are fully cloud-transformed, compared to significantly higher rates in the U.S. and broader EMEA region. However, the momentum is shifting fast: 84% of Swiss companies plan to accelerate cloud initiatives in the coming year, and 70% are embracing multi-cloud strategies with centralised trust in one provider.

This trend reflects a growing demand for sovereign, secure, and privacy-compliant digital infrastructure.

A business decision with strategic upside

The switch to Swiss-based services isn’t just about compliance. It is about trust. Trust in digital infrastructure directly impacts customer loyalty, brand equity, and global competitiveness. Companies that proactively safeguard their data are better positioned to attract partners, customers, and investors in an increasingly privacy-conscious market.

Relocating to a jurisdiction that values digital information similarly to financial assets is a strategic decision with future benefits in mind.

A Swiss alternative, purpose-built for privacy

At DeepCloud, we believe businesses deserve more than blanket compliance. They deserve confidence. DeepCloud provides a suite of secure, Swiss-hosted services including DeepBox (document sharing), DeepMail (document delivery), and DeepSign (digital signatures). Designed, hosted and managed exclusively in Switzerland.

We don’t monetise your data. We simply protect it.

For organisations ready to make the switch to digital trust with Swiss roots, DeepCloud offers a secure, transparent, and professional path forward.